Businesses and offices need to put their best foot forward to attract clients. Though this involves offering superior services and products, it also means producing an office environment that stands out from the competition.
One way to do this is to add a custom mural to your office’s walls. How to do it? Here are several tips you can follow for adding office, restaurant, or school murals.
Aim to Surprise
Murals have the special advantage of capturing the attention of people. Perhaps you know from experience how appealing murals on the exterior of a building can be or how refreshing it feels to visit inside a shop and quickly see a huge mural in the wall.
Unfortunately, there is a difference between shock and surprise. It’s ideal to surprise your audience rather than shock them. Surprising murals attract attention and sway the viewers. They can be loud or subtle, bold, or inconspicuous. This depends on what they include. The idea is to enable entrance and build a purposeful connection.
Improve the Identity of Your Brand
Consider wall murals like an empty canvas. Outdoor and indoor murals produce another possible client touchpoint. This means another possibility to tell the world what your business is all about.
Mural complements your business. It displays words, colors, images, and photography that you want clients to associate with your brand. These associations help create the correct connection with clients. Because of this, your brand identity will greatly improve. This is particularly true if the mural is designed by a professional.
Think About Interactive Mural Designs
Wall graphics that contain digital technology and screen components is called interactive murals. Office visitors or customers can scribble, sign, draw, or write on wall screens that connect with a mural-like and bigger display that will protect their work in real-time. It is a great use of technology.
Office lighting affects the shading and coloration of the murals. Light source distance, angle, and type will noticeably change the appearance of the mural. Oftentimes, it might even improve the look of your murals.
Think about every single lighting variable that surrounds the wall where you plan to paint the mural.
- Office Configuration and Furniture
These things will further dispel or disrupt light sources. It can possibly cause shadows on the mural.
- Negative Space
This improves the intensity and radius of artificial and natural light.
Use Color Psychology
For a lot of years, businesses have studied the effects of color on the behavior of consumers. Color psychology offers rich insights into the negative, positive, and mood-hacking associations humans have with particular colors. Wall murals can provide these associations. There are 3 main categories to consider:
- Saturation, Shading, Tones, and Contrasting Colors
These things influence further visual stimuli of the consumer. This can affect their buying decision-making.
- Cool Colors
These colors sway feelings like sophistication, intellectualness, luxuries, confidence, and security.
- Warm Colors
These colors trigger feelings of youth, power, energy, innovation, and intensity.
When painting a wall mural, you’ve got to consider these things as well.